California Is Spending Millions To Advertise ACA To Latinos, But Will It Work?
California is spending $111 million on advertising its ACA exchange — and 30 percent of its media buy on Latinos. But the messages are basic and educational in light of the ACA being under attack all year. Will a message of just "We're here, we're open" resonate with Latinos?
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Health Care - October 30, 2017 at 05:23AM - California Is Spending Millions To Advertise ACA To Latinos, But Will It Work?
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