The Brand That Won’t Stop Trying to Be Cool

By BY JESSICA TESTA from NYT Style https://ift.tt/3bQrjaf
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St. John Knits, a “chic grandmother” label, has tried for years to attract a more modern clientele. Can a new designer and flock of influencers (plus Zendaya) make it happen?
The Brand That Won’t Stop Trying to Be Cool - By BY JESSICA TESTA - Category Style - Keyword Fashion and Apparel, Luxury Goods and Services - From New York Times - Published at February 20, 2020 at 03:05AM