The Dawn of Micromerch

By JON CARAMANICA from NYT Style https://ift.tt/2qGkn8D
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Niche stars and not-quite celebrities are churning out namesake products — T-shirts, coloring books, tissue boxes — made for a dedicated few.
The Dawn of Micromerch - By JON CARAMANICA - Category Style - Keyword Fashion and Apparel, Social Media - From The New York Times - Published at April 17, 2018 at 07:00AM