If You Hype It, Will They Come?

By JONAH ENGEL BROMWICH from NYT Style https://ift.tt/2NCm2tn
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The website that helped drive demand for streetwear is going IRL with a festival called, you guessed it, Hypefest.
If You Hype It, Will They Come? - By JONAH ENGEL BROMWICH - Category Style - Keyword Fashion and Apparel - From The New York Times - Published at September 12, 2018 at 07:00AM